Be Savvy About Learning From The Marketers
by Jackie Burgmann, creator of "Hot at Home" - The Transformation Solution for People Who Hate The Gym

When it comes to your health, it's a pretty darned good idea to be as informed as possible.

We live in an age of 'Information Over-Abundance' and lately it seems everywhere you turn there's another TV or radio commercial, website, pamphlet, book or tradeshow devoted just to health and fitness products.

It's easy these days to find information about to fix, cure or alleviate the pains of whatever ails you, bothers you, upsets you or challenges you.

As the old saying goes "Knowledge is Power". So should you go forth and seek out and soak up all you can and then IMMEDIATELY act upon the information you've learned?

Not so fast!

While it's great to be informed, be aware of this very important detail: NOT EVERY RESOURCE IS A RELIABLE RESOURCE ... especially when it comes to marketing practices and the internet in particular.

Just because something is on a website, or in an email that does not make it accurate. Or even semi-accurate.

There is pretty much NO regulation for internet marketing, like there may be for other forms of marketing.

If someone can afford to buy a webspace and put up a website, they can say pretty much anything they want to say. Whether what's been said on that website is true or not is YOUR responsibility, and your responsibility ALONE, to decipher. Just because it's there in front of you doesn't mean you have to or even should believe it.

So, how do you figure out what's truth and what's fiction ... or even outright LIES?

First of all, always look at more than one resource.

Get to know who are the authorities on the subjects you're researching and follow them closely. Check in with their sites when you find something that sounds too good to be true and you may find something there refuting the claim and backed up with evidence or recent research (the reputable guys are great at digging out the bogus stuff and busting it out as lies to the public quickly).

The brutal truth is that if it SOUNDS too good to be true, it probably IS too good to be true.

Take everything you read with a grain of salt and then re-research it and re-research it again. It's very important to be informed, particularly when it comes to a subject as vastly important as your personal health and well-being.

As for other forms of marketing, while there is SOME regulation with other media like TV and radio commercials and magazine and newspaper ads, there are still some pretty tricky ways to get around this regulation by wording advertisements to make them extremely misleading.

For instance when someone makes the claim that "You Could Lose Up To 25 lbs in 3 weeks" it means EXACTLY that. That you COULD lose that much weight, but it's more likely that you will not.

The words 'Could' and 'Up To' are the operative words/phrases in this claim. You 'could' lose 25 lbs but it's more likely that you won't lose that much ... or possibly you'll lose nothing at all.

If there is a 'before' and 'after' picture of what appears to be a regular person that started out in bad shape and wound up in great shape, read the fine print. There's probably going to be some tiny little line of type at the bottom of the page that says '*results not typical' (like the picture below) or '*professional model used for graphic representation' (or it's not even the same person like in the picture above... notice the difference in skin tone).

And don't believe the weight loss ads with pictures that have a really thin and in shape looking model saying they got that way using the product in the ad.

If you look way down the page, you'll probably also see a little tiny line that says "*Paid Endorsement" which basically means that the model was paid for his or her appearance in that ad and to claim the product got them that way.

It's far more likely that the spokesmodel got in the shape he or she is in long before they came to be associated with the product (through hard work and proper nutrition, not by power-loading supplements or sitting on the couch while some contraption vibrates them into shape).

Sure, the Internet and other forms of Mass Marketing Media these days are convenient and even helpful ways to get the information you seek, but always, ALWAYS research more than just one claim to be sure the information you've found is actually an accurate representation of the truth.

Because we're talking about your health, here ... and what's more important than that?

Stop bothering with the inconvenience, time-wasting commutes and crazy crowds at the gym.

Get "Hot at Home" like I did!

"Hot at Home" is The Transformation Solution Designed ESPECIALLY for People Who Hate The Gym and want to get in their best shape EVER ... in the convenience and privacy of their own home!

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